Spreadly Blog

The internet service Your Internet ID develops flexible like button.

For his Online Karaoke Portal Mikestar, Monte Miersch clearly bans hasty clicks on dislike. “To sing is particularly private and hardly anyone would like to be run down. Of course, criticism is permitted. The views of others are well placed and particularly valuable in a written comment”, stresses the company’s founder and CEO. He has made up his mind and intentionally renounces the option dislike.

Via Your Internet ID’s new like-pushbutton readers can also communicate a dislike. Furthermore, they can commit to beautiful or ugly, recommendable or not recommendable, pros or cons.

„I think it’s perfectly alright to not recommend a product. After all we live in a consumer society where children are endowed with favorite products at birth. However, I would want people advertising their services to be recommended instead of someone expressing the contrary. The reason is quite simple. A cup of coffee at a training course not looking like presented in commercials, or temperatures which are too high could prompt seminar participants to look upon a trainer unfavourably for no reason.” This is how head of ekaabo, Marco Ripanti explains why he adjusted the button for DozentenScout although he of all people currently advocates the counterpart of I like it.

Marco Ripanti who designed the internet service Your Internet ID and the further education portal DozentenScout himself, wants to achieve his main aim: “Everyone should be able to choose and decide freely whether or not they want to agree to everything.”

Marco Ripanti considers the facebook like-button to be patronizing which annoys him immensely. For even the most negative events like death or natural disasters, facebook offers only the positive like option. Marco Ripanti affirms his concern: “I can’t dispose of it, therefore I have to add to it”.

With Ripanti’s flexible button the operator of the respective page himself decides which pair of words he offers the reader. Not only blog items, but also online articles by publishing houses, products, places or fundraising campaigns can be communicated and commented on via the new pushbutton. The precast positive or negative comment appears on twitter and facebook.

The urge to communicate one’s views to as many others as possible, became known as the Me, too! – internet cultural phenomenon in the nineties. Current numbers demonstrate how easy it is to subscribe to a view with just one click. 65 million facebook users click the like button every day, the Facebookbiz Weblog reported on July 12^th.

Once installed, such like-pushbuttons turn into money-spinners for operators. They provide for nearly 70 percent of additional traffic, Facebookbiz reports. The additional visitors come from facebook, because that’s where the expression of opinion appears.

The new like-button of the internet service Your Internet ID provides for more additional visitors than the facebook like-button, as the expressions of opinion can be read in several social networks. Therefore, communicators can expand their range of coverage even further, provided that they integrate the new like-button.

More than 200 weblogs have integrated the like-button, and a plugin for the google chrome browser already exists; developed by Martin Thielecke. With the Google Chrome Plugin, Mee.too! fans can comment on every internet article.

Anyone wanting to communicate his articles, products or services fast and easy via several channels, can sign up at http://yiid.it to create his own button free of charge and integrate it on his own page.

Your Internet ID is a project of ekaabo GmbH based in Weinheim, Southern Germany, and became known due to its answer to the facebook like-button – namely the dislike-button which enables internet users to also not like a content. The internet agency specialized on community development designs Your Internet ID, Yiid.com. Investors are Marco Ripanti (CEO and founder) and Artus Capital GmbH & Co KG Aa.