Spreadly Blog

Michael Moskvin is Managing Director at LiquidLEDs Lighting PTY Limited and lives in Sydney, Australia. Michael is a leader in new business and works with  integrated sales channels. We are ver proud he uses our deal button! Michael took his time to answer to following questions. Thanks a lot!
Interview with strategist Michael Moskvin

1.)
To whom do you recommend Liquid LED lights?

Michael Moskvin:
We recommend our LED light bulbs to residential and commercial market.

2.)
What are the advantages of Liquid LED lights compared to other bulbs?

Michael Moskvin:
The advantages of our LED bulbs are:
Dimmable, Extensive range with various finishes, Identical shape, weight and look of the old incandescent light bulb, 360 degrees light spread (LED Filament Bulbs), 240 degrees light spread (Liquid LED), 15,000 + hrs life->LED Filament bulbs, 30,000 + hrs life->Liquid LED bulbs, LED lamp for a fridge, Free from mercury and hazardous substances, No IR or UV radiation, low heat generation, Generates clear and sparkling light

3.)
Is Germany a good market for Liquid LED lights?

Michael Moskvin:
Germany is a great market for LED lighting. We have a partners who sells Liquidleds light bulbs in Germany, France, italy, Switzerland, UK, Spain, Netherlands and USA.

4.)
How did you get to know Spread.ly?

Michael Moskvin:
I was introduced to Spread.ly though Baxador Group who owns http://www.listio.com/. I follow listion.com on twitter.

5.)
Why do you like the idea of social sharing?

Michael Moskvin:
Social sharing is very important factor for any business marketing strategies and brand awareness. Without the aid of social sharing I would’t have come across Spread.ly

6.)
How does social sharing fit to your products?

Michael Moskvin:
Social Sharing is a very important function in our marketing and brand awareness. Liquidleds is a new player on the market and we competing agains a well known companies like Philips and Osram. Liquidleds product range is very unique, we have number of patents and have won numerous gold medals . With the aid of social media we aim for Liquidleds Lighting to be a well known household name.

7.)
How come you use our Spread.ly button instead of the better known Facebook-Button?

Michael Moskvin:
Though research and my understanding of the market place young and computer savvy people would use Facebook buttons, there are many other factors why people would share content. Spread.ly offers benefit to share content like “DEAL” button which entice people to use social media. We reward our customers with a discount on there purchase. Since implementation of Spread.ly on our website we have noticed an increase in social sharing which has resulted increase in traffic.